art direction for urbanara

Art direction & prop styling for high-end textile brand Urbanara’s Autumn/Winter campaign & catalogue. This project reimagines mid-century modern aesthetics through an urban lens, blending clean lines, rich textures, and a warm, contemporary sensibility. The styling emphasizes the cozy, tactile essence of Urbanara’s textiles, bringing depth and dimension to every scene through layered fabrics, soft lighting, and an inviting color palette. Thoughtfully curated interiors create a harmonious balance between refined sophistication and everyday comfort, highlighting the brand’s commitment to quality and timeless design. The result is a visual story that evokes warmth, elegance, and the effortless beauty of home during the cooler seasons.