Soft blue blanket casually folded over a bench with a glass of water and a lemon for a calm still life

prop styling for catalogue

Styling & props for homeware and textile brand Möve’s Spring/Summer campaign. This project focused on capturing the brand’s essence while beautifully showcasing its seasonal collection update. The styling embraced a fresh, airy aesthetic, combining soft, natural textures with a light, sunlit ambiance to reflect the effortless elegance of Möve’s designs. Carefully selected props and thoughtfully arranged compositions highlighted the quality and craftsmanship of the products, creating a visual narrative that exudes comfort, sophistication, and modern living. The result is a campaign that feels both aspirational and inviting, celebrating the timeless appeal of Möve’s home textiles in a contemporary, seasonally inspired setting.

YEAR: 2024

LOCATION: HAMBURG

Young woman in a serene Japanese inspired garden enviroment
Young woman in a soft bathrobe walking a Japanese inspired modern house
A wooden chair with blue, black, and gray striped fabric draped over the backrest, set against a plain light-colored background.
Young woman photographed from above on top of a white bed
Soft towel hanging on a door handle of a modern house with a Japanese inspired garden
White elegant premium bedding
Premium toiletteries in a high end brown marble bathroom

CREDITS:

Art Direction: Katharina Kuehn (Studio Kuehn)

Styling & Props: Magdalena Lindstedt

Photography: Michael Tewes

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Modern workspace with a wooden desk, an open laptop, a white mouse, a tall beige table lamp, a small black candle, and a metal-frame black chair in front. In the background, there is a bookshelf with books, decor items, and a plant.

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