A man dressed in a white shirt and beige pants standing on a staircase near a large window, looking upwards.

SET DESIGN FOR FASHION

Set design for Zara Man’s project The Process, directed by James Bodribb and produced by OOO Agency, featuring George Barnett.

The series offers an intimate look at the technical–creative process behind each garment — a dialogue between intuition, craftsmanship, and precision.
My set design aimed to create a minimal and tactile environment that mirrors the project’s focus on human detail and artisanal technique, while allowing the garments and their construction to take centre stage.

Through refined textures and a restrained palette, the setting underscores the essence of Zara Man’s vision — an exploration of craft, observation, and the artistry behind modern tailoring.

YEAR: 2025

LOCATION: Florence

A detailed marble sculpture of two male figures, one seated and the other standing, with muscular physiques and symbolic attire, displayed indoors against a curved, softly lit background.
A man in a black suit stands in front of a stone sculpture indoors.
A man in a white shirt and beige pants leaning on a staircase railing in an elegant building with large arched windows and ornate wall details.
Black and white photo of nail polish bottles on a flat surface, viewed from above.
A man in a checkered coat standing inside a historical building with stone columns and a large stone basin or well in front of him.
A person sewing a black fabric sleeve onto a black garment, with another person's hand holding the fabric and a wristpin cushion on their wrist.
A man sitting alone on a wooden chair in a sparsely furnished room with a high ceiling and a small window, looking out or contemplating.
A man standing in an empty room with white walls and a gray carpet, seen through a partially open dark wooden door. The man has short hair, is dressed in a dark blazer, white shirt, and beige trousers, and is looking towards the camera.

CREDITS:

Client: Zara Man
Agency: OOO
Director: James Bodribb
Talent: George Barnett
Set Design: Magdalena Lindstedt | Lindstedt Studio

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Modern wooden desk with a closed laptop, white mouse, tall white table lamp, and black candle in a jar. Black metal shelving unit with books, plants, and decorative objects in the background.

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